Third party sales platform integration basically means selling your products on sites other than your own, for example Amazon, Ebay, Etsy, and others. The basic goal is to reach more potential buyers than you could realistically reach on your own. In return, the 3rd party sites take a commission out of every sale you make, or perhaps charge an up-front listing fee. Either way, if you increase your sales volume significantly enough, the fee you pay can easily be absorbed into your marketing budget and you can run a very successful and profitable business.
There are many different tricks and tactics for how you list your products on various sites, including listing the same product several times using different keywords in the title and description, and listing various products as being “on sale” by simply marking up their price, then discounting them.
When selling only a few products, it’s fairly easy to place the listings manually, but when you have dozens, hundreds or thousands of products including variations in color, size, quality, etc, you need to setup automatic import functionality to keep your listings accurate without spending massive amounts of time and money manually processing each listing. This is usually done with csv excel spreadsheets formatted using a template supplied by the 3rd party sales platform specifically for integration purposes. The initial setup process can be quite complex, so having a consultant with experience create the first set of listings can be extremely valuable to a small business.
Learn how Third Party Sales Platform Integration Consulting can help you in your unique situation. The first 1 hour of consultation is FREE and carries no strings or obligation! Just send a quick message via the Contact page for a fast response.